Duplicate Content of Reseller Product?

[reliabox]

There is a particular product/service that I resell through an API. There are quite a few of them and each one requires a lot of content. The company provides web content for each product but I'm wondering about the SEO implications of using it?

Obviously using the content, it will not be unique so I won't be able to rank (easily at least) for these products. Are there any _negative_results that I can get from using this content though? If I simply won't rank for those products it's not an issue since I get traffic elsewhere.

Thanks!

[William.Lau]

You should always want to get any advantage on SEO. So I'd suggest changing up the content just a bit unless you don't have the manpower to do all of them.

Negative would being flagged as spam for duplicate content, however is sometimes rare for shorter descriptions.

Larger bulks of content could be more likely to be flagged, so I'd keep that in mind.

[reliabox]

It's quite a bit and I don't have the time to re-write everything.

It's certainly worth the cost to pay someone to re-write all of it though?

[William.Lau]

Re-writing everything would be ideal but it might be costly if you really have a lot of content.

You will have to weigh out the pros and cons.

[EGOL]

The guy who rewrites everything to produce substantive content will have a nice advantage on everyone who is using the standard descriptions.

If you want the advantage you do the work.

[reliabox]

So you're saying I should not have someone re-write it because I should do it myself? Or you're saying I should certainly have someone re-write as opposed to using the duplicate content?

[EGOL]

You can do it yourself or hire someone who will do a good job.

Who does the writing is less important than the quality of the description, its ability to convert the buyer and its viability in the search engines.

I write all of my own descriptions... but I am really familiar with what I sell and would not trust it to anybody else.