Please Can someone look at this - Restaurant in Totnes

[Stoz]

Hi, new to the site so have a question about how to fix certain things.  I'm ranking 44th on google for this keyword, now on the rankings tool it is saying that the page it's ranking this keyword for is my homepage www.theseatroutinn.co.uk.  How can I make all the fixes it's asking me to do on my homepage ?

Example :

• Broad Keyword Usage in Document

  Easy fix

  <dl>

  <dt>Body text</dt>

  <dd>0</dd>

  <dt>Explanation</dt>

  <dd>Search engines and users are both seeking the targeted keywords in the text of the page. Employing keywords in the document element is not only a best practice, but an essential part of SEO (and good user experience).</dd>

  <dt>Recommendation</dt>

  <dd>Employ the keyword at least once in the document text of the page.</dd>

  <dd>--</dd>

  <dd>On the page it mentions restaurant three times in the text, what am I missing?</dd>

  <dd>Thank you for any help</dd>

  <dd>Kind regards</dd>

  <dd>james </dd>

  </dl>

[mememax]

Hi James, I'm seeing that your not focusing only on restaurant keywords since your business ismore htan just a restaurant. I think that you're not achieveing high results due to how much that keyword is diluted on your homepage.

1st: you have a page made for restaurant keyword http://theseatroutinn.co.uk/Restaurant.html use that. Try to enhance that page to achieve better links and better rankings

2nd you always use the same title: "The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - XXXXX" The xxx part seems to me the only one you change. Try to make shorter titles (normally less than 60 characters) and don't go after everything in all pages, but focus. In the restaurant page you may think aboutchanging it to: "Luxury Restaurant in Totnes |  Eat in the South Trouth Inn". In the meta description you may try something more attractive including a call to action like "Do you want an enjoyable lunch in Totnes? Try the south throuth inn a luxury restaurant in totnes"

In that way you'll have more different titles in you website and pages highly focused which won't cannibalize rankings from one to other.

[Stoz]

Hi mememax,

Thank you for the reply, very interesting Indeed.  I will speak to my web guy and ask him to make some changes.  Why is my keyword ranking for restaurants totnes not actually picking it up from the Restaurant page ? But from my home page according to link analysis.

What is Meta Description again ?

Also the titles ? Is that when you click view source in the background ?

Thanks for the help

James

[KeriMorgret]

The Beginner's Guide to SEO will help you with some of these questions as well. http://www.seomoz.org/beginners-guide-to-seo

[mememax]

Hi James, I agree with Keri, the beginners' guide is a great content developed by the seomoz guys. If you want to achieve the success, you have to prepare yourself, and know at least the key elements of a page because there you'll want to include your most important keywords.

• title: text shown on top of you page and in blue in google result page. You want there some keywords and at the beginning if possible
• meta description: that's the short descriptive text below the title in google serps. You need to write compelling descriptions to attract users' attention and have your keyword bolded so to improve the CTR

Fix those two elements, try to enahcne the density of your restaurant in totnes keyphrase in your restaurant page and you'll be near the success

[Stoz]

Hi Mememax,

Why are my titles all the same, I only see it once when i search for myself on Google but when I click on the restaurant page the title is

http://www.theseatroutinn.co.uk/Restaurant.html

?

Where are you seeing that my titles are all the same

Thank

James

[mememax]

Hi James, sorry for the delay. You can access your source code (ctrl+U in non ie browsers or right click + view source code), and search for <title>(using ctrl+F), if you want to improve your seo skills I really advise you to try coding domething and studying a bit your html code so you can easily spot wrong things, since errors are not always 404s :-)</p></title>