RegEx as rule condition in brand rules possible?

[ValerieSchmidt]

Hi everybody,

can i use a RegEx expression as a rule condition to tag branded/non-branded keywords?

For example..

I want to tag all keywords beginning with "This" to be tagged as branded.

ThisHouse
ThisPhone
ThisPC

Seems like the brand rule is a exact match but that doesn't work for this kind of keywords, right?

Thank you

Regards

[SamWeber]

Thanks for the question!

There currently isn't a way to set this up as a rule in manage keywords.  We don't allow a RegEx expression in our brand rules UX due to constraints on how we pull branded keyword traffic from Google Analytics. If you would love this feature in the future, I'd recommend posting this to our feature request forum.

In the meantime, you can go back and manually create/tag keywords at any time but the only way to really automate this as a brand rule right now would be to create keywords with a space between the the terms.  This is mainly because our Brand Rules can't parse different phrases or terms in a keyword.  In your example, the word "this" would be set up as a brand in your campaign.

ThisHouse, ThisPhone and ThisPC would not be tagged since these are seen as a single word.  If you add a space (This House, This Phone and This PC) the terms will be automatically tagged as branded.  Let me know if you have any other questions.

Best,

Sam
Moz Helpster