Should I delete a page or remove links on a penalized page?

[Juratovic]

Hello All,

If I have a internal page that has low quality links point to it or a penality. Can I just remove the page, and start over versus trying to remove the links? Over time wouldn't this page disapear along with the penalty on that page?

Kinda like pruning a tree? Cutting off the junk limbs so other could grow stronger, or to start new fresh ones.

Example:

www.domain.com

Penalized Internal Page:

(Say this page is penalized due to keyword stuffing, and has low quality links pointing to it like blog comments, or profiles)

www.domain.com/penalized-internal-page.com

Would it be effective to just delete this page (www.domain.com/penalized-internal-page.com) and start over with a new page.

New Internal Page:

www.domain.com/new-internal-page.com

I would of course lose any good links point to that page, but it might be easier then trying to remove old back links.

Thoughts?

Thanks!

Pete

[Nobody1560986989723]

Start with the page itself - is it adding value to your website? If not then even before you think about links you should consider re-writing or removing it.

If it's a quality page with useful or interesting information on it then so long as the page isn't spammy then you should be okay to keep it.

In a recent WBF, Rand suggested that ways to deal with negative SEO (whether caused by yourself or someone else) include:

1. Trying to remove the 'bad links', assuming you've worked out which ones are bad
2. Building more good links to outweigh the bad ones.

Like you said, if you have good links, you may not want to lose them. If you're talking about a page that has been penalised (potentially during Penguin) then fix any issues with the site's content itself and then file a reconsideration request.

And then get on with some great link building and promoting of your page.