Some of my pages have KWs in common and google is switching those resulting in rank loss, how to fix that?

[SeeSharp1]

Hello,

my site deals with pictures you can download and print for free.

Because people search for it I have several page with similar content.

For example:

picture of dog free printing

image of dog free printing

painting of dog free printing

picture of cat free printing

image of cat free printing

painting of cat free printing

Just as an example.

Now after tracking my ranks I found out that google changes those sites in the rankings.

For example for the kw picture of dog free printing the site for picture of dog free printing is in the rankings but on another day it is image of dog free printing and on another painting of dog free printing.

So those Google is switching the pages for one kw some times and it seems each time it does that I'm loosing rankings.

I'm thinking it is because image of dog free printing and painting of dog free printing isn't as well optimized as the page that should appear: picture of dog free printing.

With the more general kw of free printing it is even more complicated. I get some traffic through free printing (just an example) and all 6 example pages are being shown in the google search results from one day to another and again it looses some rank each time.

What can I do to stop this?

[mememax]

I think that you'll better merge those 6 pages in two: cat and dog focus. You don't have enough differentiation among those pages, that's why google is changing them. Since they're synonims you may consider canonicaliza the whole value in one page for picture|image|printing dog free printing, I can see how those keywords will fit in just one page.

[SeeSharp1]

Does google know images, pictures, paintings are synonyms?

[evolvingSEO]

Hi Matthias

Yes, Google knows they are synonyms - one way we can tell is that they will bold them in search results: screenshot

-Dan

[evolvingSEO]

Matthias

I would also recommend to combine photos/pictures/images into one page. You can still target those words, just work the synonyms into the one page. It's much better to combine their authority into one, and not dilute their effectiveness.

Without seeing your site, I would guess that for "free printing" your homepage would ideally be the one that should return for that search. If other pages are return I'd make sure to focus their topic enough so it's "free printing ..... " of something and let the homepage rank for just "free printing"

-Dan