Can't rank for a target key word "penalized?"

[mr_w]

I've been trying to rank for the key word "kayak fishing" for my site www.yakangler.com.  Last year when I started working on the SEO for my site I was on page 30 for Google search results so like the 300th result. After tweaking things on my site I managed to get to the second page but have since fallen all the way back to page 25-26 in the search results.

I'm wondering if I'm penalized for this key word. I can't figure out why my site is ranking soooo badly for "kayak fishing"

Any help or ideas would be greatly appreciated!

[William.Lau]

I actually remember answering your question. It was a while back too.

Try a few things:

Put kayak fishing in your meta title.

H1 tag "kayak fishing" only

I'm not sure but it should be

ends with

but in your source code I see

blahblah

for whatever reason.

Try to build some links with "kayak fishing" only. Don't go crazy just maybe 1-3 links. From OSE I don't think I saw any exact match anchor text at all for "kayak fishing". Google does like a balanced link profile but I'd suggest at least getting a few with that term, just because it doesn't seem you have any at all(maybe just 1-2).

[mr_w]

I have "Kayak Fishing Ultimate Resource" in my meta title, should it just be "kayak fishing"?

lol and the "

blahblah

" was a fat finger which is fixed.