Adspert and bid management tools.

[Steve25]

Hi,

Just a quickie.

Has anyone on here used Adspert, or a similar bid management tool?

We are currently trialing it, but I have mixed feelings about it. Most of our campaigns have the option of using conversion optimiser and I wonder if I would be better using the Google tools.

What are your thoughts?

Thanks

Steve

[john4math]

Try out Conversion Optimizer and see how it compares.  Conversion Optimizer has the benefit of being able to make adjustments to bids at auction-time, which none of these platforms have access to.  For some people, this benefit is enormous.  For others, it's not very important, in which case the platform may win out.  The only way to know is to try it!

[Steve25]

Hi John,

Thanks for the quick reply.

That was my thought as well. My only concern with Conversion Optimizer revolves around some of the "experts" views, where they feel that it gives too much power to Google.

Steve

[john4math]

It does give a lot of power to Google and their algorithms, but at the same time, if it works, it works!  It's hard to argue with more conversion volume at a lower CPA.  Historically, it's worked very well for me.