Do I need incoming links to my mobile site, if I want to rank for mobile search?

[jameda]

Does a mobile site need backlinks to rank? Or are onsite factors the one and only here? And what are the most important "onsite" factors for mobile seo?

[SteveOllington]

Yes, you need links, and the same on-page SEO, mobile search works much the same way as organic search BUT, you're much, much better off not having a separate mobile site. If it's an option, just have the one site and make it mobile friendly

Just make sure page load times are minimal and actual file sizes aren't too large.

[rarbel]

Steve,

Are you suggesting that we not build m.domainname.com? If the mobile URL is the same as the desktop, how can we build links specifically for mobile?

Thanks.

[SteveOllington]

There are two camps on this, those who say to have a separate site and those who say use the same site... the former are wrong, the latter are right.

That's exactly what I'm saying, just have one really well designed and coded site that works perfectly on every platform. Why double your link building/acquiring workload by doing it any other way?!

[echo1]

hey Steve, are you still standing by what you said above?