Adword competition between exact match and related broad match

[fabrico23]

If I have two company A and B.

Company A: bid on key word exact [Nike and Jordan]

Company B: bid on broad match Jordan shoesks

Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike).

My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B?

Tks

[SEO5Team]

Hi Fabrico,

There are a lot of factors that go into determining the actual CPC. These include:

• Click- through rate
• Relevance of the ad copy
• Destination Page Load Time
• Destination Page Quality
• On Site Conversion data

You might have an ad on the top spot paying a lower CPC then the 2nd position or lower.

[fabrico23]

Hi,

surely, I referred only to the  competition isolating only that factor and considering the other constant or similar.

Tks for your answer

F