Will updating part of my site help a static web page

[ClaireH-184886]

Hi, what i am trying to find out is, i have a page on my site http://www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy

and i would like to know, once i have got the page to the way i want it, the page will not change, so i would like to know if i update my site and add pages and articles, will the updates help this page with google rankings, or do i have to keep updating this page if i want it to rank high with google.

i have seen pages that have never changed but they continue to rank high with google and i would like to know their secret

[Brian-H]

I'm not sure all those 1400 keywords at the bottom of the page is a good idea (covering every town I can think of in the UK)

[donford]

Following up on Brian's comment...

It would be considered a spam tactic and could get a easy ding if a competitor reported it. That content is specially there for search engines and provides little to no user value.

[ClaireH-184886]

Hi I know about the bottom and we are looking into this as we are showing where it is available but this was not the question I asked. I would be happy for someone to come along and help me with the question I have asked

[donford]

HI Diane

You're asking about algorithms and what Google uses to rate a site and or page. The easy answer is the better the site is overall the easier you'll find it to rank a specific page for a specific terms.

But the more complicated answer is, that nobody in the general public knows or is telling what metric weights google gives to specific things like domain authority, site design, and page popularity.

The reason a site can generate a page and have it rank very well with minimal changes is because the page is exactly what searchers want to see.

Have you heard of "Space Jam" the movie from the 90's? They built a website about the same time and it today is still number 1 for the term space jam. Now if google finds that searching for "Space Jam" and returning NASA's space jelly page is more satisfying to users then that page may become number 1.

[donford]

hope I was able to answer that below, I just wanted to follow up on Brian's commit first because he left it a little open with saying "I'm not sure.."

[Gordon_Hall]

Donford - Thought that was great about Space Jam - a useful tip in my arsenal of quotes...

Diane, Yes, by increasing the value of your overall site, this page will increase also, but I would suggest you split the page up, and focus on separate aspects of the work, so as to maximise the keyword potential you have here.

[ClaireH-184886]

i wanted to make the page as informative as possible, to help people learn all about the surgery and the hypnotherapy that does the same job

[KeriMorgret]

Diane, I think this was a case of it you went to the auto repair shop to replace your tires, and your rear bumper was falling off. Even though you didn't go in about the fender, or even ask about it, it's something that stands out from the ordinary and is noticed fairly easily.

People in Q&A are generally trying to be helpful, and if they spot something else that looks like it could be a problem, they tend to say something. People come and go here, so they're not aware if previous conversations have occurred on the same topic.

[Brian-H]

Hi Dianne,

Sorry I should have explained more. Reading back my answer seemed short and without context.

When you that you had got the page to where you wanted it I wanted to say that the page is going to hold you back in its current state. There is no way to optimise for 1400 words and the method you use is frowned upon by google and if it's ranking for you now could cause a penalty in the future.

The best way to do it is to optimise this page for a few (2-6 depending upon the content) related keywords and make new pages written exclusively for the other keywords. That way you have control over more of the important seo onsite techniques such as matching url and page titles, h1 tags. It's not possible to do those for 1400 words.

So you might find that it will take forever to do 1400 keywords but my question is do you really need 1400 towns and cities? I'd hazard a guess that 98% of those will never bring you traffic. Use google keyword tool to estimate which ones will bring you more than others. If you have a budget run a payperclick campaign to double check these findings but it's unlikely that someone in solihull will write "gastric band hypnosis in solihull" it's just not worth trying to optimise the page for the one person that will search that specific every other year.

I hope this is a better explanation.

[ClaireH-184886]

Thank you for this, we wanted to try and show what towns the service was available in and we have tried different ways to show this and this is the only way we have found that works, but i am open to ideas