Any ideas to boost rankings for a ticket website?

[maximumrank]

Hello,

I have a ticket website: http://www.TicketTrail.com and I am looking for advice for better SEO for the website. I know its tough because there are so many sites out there like this but wanted to get some opinions. I have done little things here and there and are starting to see a couple of keywords come up but I am trying to get my inner pages ranked so I can come up for long tail keywords based on an actually game or event that is happening.

Any suggestions would be great. I have 4 friends that work for me that will do anything to promote the site.

Thanks

[AndyMacLean]

Theres a 1000 bullet points that could follow but heres a few important ones:

• Stop keyword stuffing in your content e.g. here http://www.tickettrail.com/performer/madonna-tickets.aspx. You've overdone 'madonna tickets' to say the least.

• You have no h1 on the performer pages.

• There is little content, you need to write more descriptively and for the user not search engines.

• Be more focussed on the keywords, you're right theres lots of ticket sites. You are a long way from competing with them for terms like 'madonna tickets'. Things like 'tickets for madonna paris' you have more chance of ranking for and its more targeted.

• Your url structure could be improved e.g. http://www.tickettrail.com/tickets/stadio-giuseppe-meazza/06_14_2012_800_pm/madonna-tickets.aspx is 4 sub folders deep - which could make those pages appear really unimportant, something like /maddonna-tickets-rome-14th-june would be better.

• These pages could also attract really targeted visitors if for example you optimised it for 'madonna tickets rome 14th june'.

• You've got some weird stuff going on in your code. Look at line 25 in your source code for the madonna tickets page!

[bradkrussell]

Hi John,

A ticketing website seems like an ideal niche to generate some great content directly from your customers. Offer them the ability to rate past shows/events, share what they are going to, discuss artists/sporting teams etc. This will not only deliver A LOT of unique,relevant content to your site, it will encourage users to become part of the 'Ticket Trail Community'.

This will make the site rank better, and it will become more 'sticky' - in that users will want to regularly visit to interact with others with similar tastes. A win win in my eyes.

Thanks,
Brad