What are some good organizations an SEO company can join that are strong trust signals?
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We are working on a website redesign, and want to prominently include some trust signals that help people feel comfortable with us. We're including logos of a few places we've guest posted, and also the BBB and local chamber of commerce.
Do you have any other ideas on logos we can include that are good trust signals? Any associations or organizations we could join?
We are a trustworthy company, we just want a way to communicate that visually, and it seems organization seals and logos are the way to go.
Thanks!
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SEMPO would be a good start. Add into that things like Google Adwords, Google Analytics and Bing AdCenter certifications
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I would see about adding some secure logos via Verisign or McAfee.
And do you have any well know brand names you could display as clients?
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We use the "Authorize Verified Merchant" as a trust logo..... plus you can put up something like.... 45,000 satisfied customers in 2011.
I have been thinking about BBB because it would give me a trust logo and a link from their site to mine. The cost is about $400. Anbody have any strong opinions on BBB?
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We use the BBB, personally I love it. Spending $400.00 is a small price for more trust on a site.
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Thank you, Todd!
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Good idea on the Authorize.net seal. We have an Authorize.net account, but didn't think to use it as a trust symbol. Now that I look at the seal, it looks pretty good and will probably be a nice addition to that section - thanks!
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Hadn't heard of SEMPO before, look cool - thanks! Also didn't think about the Google & Bing seals, we'll have to get those.
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We do have a couple of clients that would look good there, yes - we'll see who's permission we have to put there. Thanks
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I agree, BBB is a definite must. $400 is peanuts for that seal on your website and the trust it builds for you in a user's unconscious mind.
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