Amazon Store Name Change - Impact on Google Shopping

[Mark_Ginsberg]

For a site ranking on page 1 in Google Shopping Results for multiple products, they're thinking of changing their store name to rebrand themselves and their website. They currently have items appearing on page 1 from their stores on ebay, Amazon, buy.com, sears, etc. Does anybody know if changing their brand name on these stores will impact their results on Google Shopping?

Thanks,

Mark

[Everett]

As answered in the other thread...

Here's what came back from Channel Advisor. They know about as much as anyone when it comes to Amazon and Ebay stores so I think this is about as good as we're going to get. I hope it helps!

Hi Everett--So we don't have any definite answer, but the consensus is that the name doesn't matter.  We've put out feelers to eBay and Amazon and will let you know what we find out. **Person A:**My initial gut response is if they change their name on Amazon it should pass through to Google as is, but I don't know where Amazon is getting the name of the seller for their GPS feed.  I'd have to investigate but again my gut says it is part of the name they pull from the listing itself which comes from the name the seller created.I'll see if I can get any more info from Amazon before we reply.  I'd imagine the others operate the same way.Person A, email 2:

Okay, I haven't gotten any answers from Amazon or eBay but I've done some random google searches myself and I cannot find a single ad from one of those sites that references the name of a seller.  The Amazon listing is the information from the product detail page with an amazon.com link, which when you click takes you to the direct page (with many sellers) on the page.  The eBay ones sometimes have listings but I am not finding any names anywhere.  I'm happy to keep investigating but am inclined to say this is a non-issue.

**Person B: **
I don't know the answer.  I would be pretty surprised if (marketplace X individual seller X product listing duration) is more than a small component of the GPS algorithm though I don't know.  The effect would decrease over time also.  It wouldn't factor into my decision for rebranding my site.

Best,Delisa