Rankings/Traffic Nosedive - Any ideas?

[Muhammad-Isap]

This post is deleted!

[Bio-RadAbs]

I take it your visitors have dropped as well.

Out of curiosity, did you get any email in your Google Webmaster inbox? Like "Big traffic change for top URL"

[Gamer07]

SEOMOZ tools are not able to detect penalties (if there are any). I would first check Webmaster Tools and check for any messages. If there isn't any, take a look at search queries.

About those 100 keywords. You might have ranked higher as Google ranks new site and new content  for a short period of time. I have seen this a lot. You rank for a few weeks and then disappear from top 50.

Have you made a list of ranking pages before they dropped? I see that pages with more links and social signals tend to stay where they are and the others fall.

The site seems ok. I didn't see any issues. I also see that it was registered in 2008. Was it re-designed in September? I see only about 120 pages indexed. This looks like the content is quite new. And most of them (except for the front page) don't have any backlinks. Without links, it's not a surprise to see a huge drop.

good luck

[Muhammad-Isap]

Aye,

Visitors have dropped significantly, although you'd expect that with a disastrous drop in rankings. Having done a little digging, I see the December Panda update may have had some part to play in this.

That said, I stay well away from low quality, panda-targeted sites - although there have been mutterings that it may have been intentional, to encourage particularly profitable AdWords Accounts to spend more. If you've ever run a legal PPC campaign before, you'll know the CPC in many cases is close to extortion.

[Muhammad-Isap]

@Gamer07 - It was redesigned at the end of August - I have since battled with overly dynamic URLs and I've also done a lot of URL trimming, fixed with a lot of 301 re-directs to keep as much 'link juice' and authority as is possible.

Based on your feedback, my initial thoughts are:

• Scope out the link profile of competitors
• Where opportunities arise, create content to fill the gap

Should I be considering other strategy aspects? Is it still 'cool' to guest post? Or should we all be working from our own sites/blogs?

[Gamer07]

Yes guest posting still works. I see you have a Facebook and YouTube button but they are not linked? You might want to start using social media. Get a Google+ page as well.

If you have a YouTube channel, and I see that you do charity work. Make a video and try to rank with videos too. You can even get a link inside the video to your site when it's charity work. (check YouTube's external links page for more information on that).

[EGOL]

You can take a quiz at http://www.mytrafficdropped.com/ to determine if Panda or Penguin might have caused your traffic drop.

To do a good job on the quiz you will need analytics data that clearly shows the date of the traffic drop.