A good META title for a front page....

[ChrisHolgate]

Many thanks Tom.  With regards to the Brand Term would you suggest my company name or some brands that we stock - I'm guessing the former but I'm thinking if this gets included on more than a couple of pages I could suffer duplication issues.

In my mind this seems unspammy and unlikely to conflict with other page titles such as 'Toner Cartridges' and 'Inkjet Cartridges'.  I would also plan to leave the company name off of any other titles.

Low Cost Printer Cartridges | Refresh Cartridges

It does seem very untargeted however.

[irvingw]

a) Don't repeat any keyword more than once

b) If inkjet and laser are different those should have their own landing pages

c) I doubt cheap is as valuable as you think

Original:  Ink Cartridges | Toner Cartridges | Cheap Cartridges | Inkjet Ink | Laser Toner

Updated: <title>Buy Printer Cartridges | Ink and Toner Cartridge for Inkjet and Laser Printers</title> 
Notice a singular and plural instance of "cartridges" and also a singular and plural "printers" which is probably an important keword missing. 
Also we still get "buy" "ink" "toner" "inkjet" and "Laser" in the title

Also reads better

[ChrisHolgate]

Many thanks Irving; that's spot on.

One question, would you suggest leaving off our brand name entirely?

Thanks again.

[MikeRoberts]

Here are title tag best practices straight from SEOMoz http://www.seomoz.org/learn-seo/title-tag that may help.

[Martin_Harris]

I think when it comes to branding you have access your business aims, industry,  current keyword performance and competition.

A lot of people will drop it in the meta title and say "its for branding" without understanding what the impact will be.

Ask yourself would having my brand name in the meta title encourage a branded search the second time round?

How well do people know my brand?

Would i generate more sales from a higher search position because of  a shorter Meta title tale?

Unless you are dealing with a national retailer, I'd focus on high traffic keywords for the homepage and then optimize the rest of your keyword targets through better landing pages.

[ChrisHolgate]

That's cool.  It did seem odd including my brand since we are a small company however the advice given in the private question was specifically to include the brand name.  Unless there are any advances I'm going to change the title now as per Irving's advice to:

Buy Printer Cartridges | Ink and Toner Cartridge for Inkjet and Laser Printers

Thanks again for your help guys.

[irvingw]

If the name of your site is your brand name there should be no need to waste valuable title tag space, because with the name in the domain and a few times in the page content you should rank for that already.

[ChrisHolgate]

Lovely, thanks again buddy - Very much appreciated   

[TomRayner]

Hi Chris, sorry for not getting back sooner.

I think you can be confident that Google will recognise your brand name if its included in all of your titles.  Case in point, if you look at the SEOMoz site - 'SEOMoz' is repeated on pretty much every page, of which there must be hundreds of thousands.

[irvingw]

Of course all title tags should be unique and main keyword should target that product so if you have a section about laser cartridges it might be something like this

Main Laser Page (general)

Buy Laser Printer Cartridges | Toner Cartridge in Color and Black Ink

Laser Product Page (more specific)

Xerox 2030xp Laser Printer Cartridges | Color Ink Toner Cartridge