Why are my rankings down?

[nicolebd]

My rankings seem to be going down all the time. Any idea why?

www.rewardcharts4kids.com

Thanks!

[KeriMorgret]

Is your traffic going down too?

Are your rankings going down in all of the engines, or just one?

Any reason why there are links to your site from a dating reviews site? http://www.datingsitecatalog.com/dyh-nwwy-90.htm

Has there been any link building? What type?

Are there any notices in Google or Bing Webmaster Tools?

Have all copyrights been respected? Are there any problems with using Hello Kitty, Power Rangers, etc. in the charts?

[XNUMERIK]

I second Keri, you need to provide more details and background about your site and promotion strategies for us to be able to help you.

[dawnieando]

I also second Keri.  Have you made any on site changes?  I see that there's a lot of dynamic commenting going on on your home page.  Has this always been there, e.g. or has this grown and possibly diluted something?  Is it all your rankings or just some?

As the other commenters have said, it's really difficult to give any feedback with so little info.

Regards

Dawn

[nicolebd]

Thanks for your comments. I haven't really made any changes besides adding a bit of content. I don't do link building and have no idea where this link came from. Should I disavow it?

I don't have any notices and don't really track on other engines so I can't answer that.

Traffic and rankings have just been gradually declining over the last year. Today, I have about 50% of the traffic that I had a year ago.

[SoftzSolutions]

Two things I would like to point out:

Majority of pages have little or no content
Adsense ad is juxtaposed with the body content

[dawnieando]

Hi,

To some extent your answer above may be a large contributor to the steady decline in rankings over time.

If your pages aren't refreshed and you're not doing anything much to update them and also not doing any link building then I should imagine that it would be relatively natural for your rankings to drop over time, particular if there are competitors who do do these things as they're naturally going to be working their way upwards with their efforts.