Who is doing ecommerce video right?

[tylerfraser]

I'd like to see if I can get some channels of ecommerce companies that are doing great videos about their product and service. I found this one from 2012 mozcon: http://www.youtube.com/user/mybinding/videos?view=0&sort=p&flow=grid

Can we get some examples of ecommerce companies that are doing video right?

[CMC-SD]

Zappos.com has amazing on-site product videos, and their YouTube channel ain't too shabby, either.: http://www.youtube.com/user/zappos

[tylerfraser]

Agreed. I'm looking for more of the smaller businesses though. This place has some good stuff but is not ecom: https://www.youtube.com/user/liquidwebinc

[PhilNottingham]

There are actually very few Ecommerce companies doing video right in terms of SEO - including My Binding, who get outranked by YouTube for most of their videos. It's worth noting that putting product videos on a YouTube channel is invariably a bad strategy, so I'd look outside of channels and search for some good sites with securely hosted videos on them, rather than YouTube embed.

However, in terms of content, i'd recommend looking at www.appliancesonline.co.uk who I think do superb product videos and have superb product pages all-round actually.