Questionable SEO

[DanFromUK]

Chess Telecom appears first when you search for 'business phone lines' in the UK so I used a campaign to check them out.

It seems they've got tons of unrelated links and using comment spamming to increase their ranking. Along with fake twitter accounts and other things.

Search for 'jewel jubic chess' and you'll see what i mean.

I assumed this wasnt a good idea and been trying to get my link on relevant websites only.

Any comments or suggestions? Should I simply trust that google will hopefully punish them eventually? Or should I be fighting fire with fire?

Thanks

Dan

[RobertChapman]

Hi Dan,

If it's clear they are doing comment spam and gaining high volume low quality links from irrelevant domains I'm not sure you have to much to worry about.

With Penguin and Panda on the loose sooner or later i'm sure they'll take a hit.

Trust in doing the right thing......high quality content on relevant target domains with varied anchor text. Or take a note from SEOMoz's book, create a location where your community can come an interact and gain relevant shareable information. UGC from multiple trusted sources on your site being linked to from everywhere.

And perhaps try not to go after such a competitive high value term like "business phone lines" perhaps try similar more long tail terms that are less competitive but combined outweigh the head term. Like "uk business phone lines" etc.

Good Luck.

[SoftzSolutions]

Yes I can understand the pain and frustrations of yours. Same thing happens with me when my clients show me sites that are doing all sort of spammy link building things and ranking high. It is like have fun until you get caught. What I believe is that the purpose of penguin update is to punish low quality websites that do not deserve to be on the top, but are still enjoying top ranking because of some questionable back links. So, I would rather suggest you to hold on to your patience because there is no point in making your website vulnerable to Google’s algo update.