The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Web Design
    4. Are there any studies, statistics or measurable impact of using mixed fonts on landing pages?

    Are there any studies, statistics or measurable impact of using mixed fonts on landing pages?

    Web Design
    3 3 378
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • eMagineSEO
      eMagineSEO last edited by

      Are there any studies, statistics or measurable impact of using mixed fonts on landing pages?

      One of our landing pages is using five variations of the Arial font where size, strength (bold, italics) and color all vary. One camp internally believes that this okay, whereas another camp wants to standardize the presentation where there's less variance (such as a heading as one and the body copy as another).

      Have you been through a similar trial or test in the past? I've seen some instances of a Marketing Sherpa study on the topic, but no real numbers to support one thing or another.

      I've attached an example image of our current LP. I have a lot of strong opinions on a number of items - but we're looking to have an immediate internal discussion on the font issue first.

      Thanks!

      GIzA8.jpg

      1 Reply Last reply Reply Quote 0
      • Andropenis_Australia
        Andropenis_Australia last edited by

        Standardising would be preferred, however as long as the font/text is easily readable you shouldn't be getting any penalties etc.

        KeriMorgret 1 Reply Last reply Reply Quote 0
        • KeriMorgret
          KeriMorgret @Andropenis_Australia last edited by

          The person asking the question asked about studies, stats, or measurable impact. Do you have any of these you could share? You might otherwise risk getting thumbs down and appearing to be answering questions just for MozPoints, when you're responding to questions that are several months old and giving fairly general answers when specific details are requested.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Migrating login page from website: SEO impact
            iugac
            iugac
            0
            10
            118

          • Dedicated landing pages vs responsive web design
            jameswesleyhunt
            jameswesleyhunt
            0
            9
            642

          • Our on page blog is off page! What?
            Mike.NW
            Mike.NW
            0
            2
            115

          • Will keyword optimization for a landing page impact SEO for subsequent pages?
            RikkiD22
            RikkiD22
            0
            2
            151

          • Nav / Sitemap Question. Using a "services" page vs just linking directly to individual service page?
            WilliamCarr
            WilliamCarr
            0
            4
            174

          • Transitioning to a dynamic home page. Impact on SEO?
            JasonBilog
            JasonBilog
            0
            3
            280

          • Landing Page/Home Page issues
            RobertFisher
            RobertFisher
            0
            3
            737

          • Does using Wordpress Multisite have any negative SEO impact?
            KeriMorgret
            KeriMorgret
            0
            4
            2.1k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy