Internal Links and Page Authority - Best Practices
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Hello,
Is it bad (in terms of ranking in the SERPS) if i have a link from a page with PA of 18 going to a page with PA of 21?
In other words, does it matter if the page containing the link has a lower page authority than the page receiving the link?
Page A links to Page B
Page A page authority is 18
Page B page authority 21
could this negatively affect my rankings?
Thanks
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Not really, the whole idea of the web is to pass the juice. It is like asking what if you link to SEOmoz or Google. Linking out to sites are natural and unless that site is spammy, I don't see how it can affect you that harshly.
Bottom line, it happens all the time and you shouldn't think about it too much. If Page B is offering something good for your users then it is 100% warranted anyway!
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Great... Thanks for the reply.