Broad Match Modifier: Should I use the + on the first keyword?

[Towelsrus]

I am playing with Adwords and want to use the broad match modifier, however I see some examples always using the + in front of every keyword and some with with it on just the secondary keyword or more e.g.

personalised +towels
+personalised +towels

Does this give different results? And which is best practice

[JarnoNijzing]

He Craig,

modifiers. The same way it appears in

Google Keyword Tool

modifiers and never seen the + sign modifier over there.

hope this helps

[john4math]

So what the plus does is enforce the word is used in the users query.  For example, if you had:

• +buy +widgets
• buy +widgets

The first would enforce that both "buy" and "widgets" are in the query.  This would match things like "buy cheap widgets", "buy widgets now", "i want to buy some widgets", etc.

The second would only enforce that "widgets" is in the query, and would allow Google to do broad matching against the word buy.  The second could match the same queries as the first, but also additional queries like "purchase widgets", "get cheap widgets", "buying widgets", etc.  Without the plus, Google can swap out  the word "buy" for other similar words.

[Towelsrus]

Hi John,

Many thanks for the answer. I thought it had to be something similar to that which you have detailed. A great Help and thanks again.