Why do you call it a Campaign?

[dbmmark]

I'm trying out PRO and have a simple question.  Why do you call the main organizational unit in this tool a "Campaign"?

"Campaign" makes me think of advertising or direct mail - run over a specific period of time to a specific audience.  But, "Campaign" in SEOmoz PRO seems to mean a collection of keywords plus a domain.

Is the idea that I'm investing time an money in this collection of keywords in some sort of a structured campaign (using SEO techniques) and then using PRO to track performance against a baseline?

By the way, the tool seems great and I love the useful data it provides.  I guess I'm really trying to understand the SEO mindset the underpins the design of PRO.

Thanks for any help!

[donford]

Hi Mark, sounds like you grasp the basic concept of what the SEO Campaign entails as such, out of curiosity what would be a better name for it?

Other things the Campaign does not mentioned in your description is providing weekly updates on page optimizations reports, traffic via source type (brand, organic, paid), crawl reports, link analysis and competitive analysis.

It is a little funny when you think about what words mean, it is almost relative to the person whom hears them. We recently started labeling our production workers locations to help us track inventory, after much debate we decided to name the locations as manufacturing cells, or cells for short. All was great until the production workers showed up and said they now have an underlying feeling they are in prison.

[SanketPatel]

Hi Mark

SEOMOZ Pro tool helps a lot in many ways like Weekly Crawls & Rank Tracking, On-Page Recommendations, Competitive Analysis,  Continual Improvement, etc...  Here is the best overview on SEOMOZ Pro tool : http://www.seomoz.org/webinars/seomoz-pro-tool-overview...

Let me know if it helps you.

[dbmmark]

Thanks for answering my post.

I can't think of a better name.  Campaign is fine.  I'm just trying to understand what "campaign" means in the SEO context.

[CMC-SD]

In the SEOmoz dashboard context, it means a domain and a collection of keywords. I suspect they decided to set the tool up this way and needed a label for this function, and chose this word because it seemed suitable.

[CMC-SD]

Or that they're terrorists!