Adding keyword to your url

[danielpett]

Couldn't find the answer to my question anywhere so I'll give it a try here.

If you have a site called www.example.com, and then want to add a keyword to this site, like this: www.example.com/keyword

How do you add a keyword to your url like this? Without making the URL with the keyword your "main" URL, meaning you don't have to enter the keyworded URL to get to the homepage (www.example.com), and still rank better on the keyword put in the url.

I'm a bit confused on the subject, would love for someone to help me understand!

Thanks.

[Bryan_Loconto]

When you add a new page to your site you are adding www.example.com/NewPage

[DavidKonigsberg]

The home page doesnt have a keyword in it only the sub pages do.

so you home page is www.example.com and the page that is about keyword is www.example.com/keyword

Hope this helps

[danielpett]

Alright.

But, looked at a WBF with Rand and he said something like: "Use targeted keywords in the url string . This adds relevancy for rankings, assists searchers/users identifying the page content/topic when viewing url, provides value when used as the anchor text/referral link."

So what he is saying here is that I should have keywords in my url for sub pages when possible? And not the home page.

[DavidKonigsberg]

Correct

[danielpett]

Great. Thank you!

[Cyrus-Shepard]

Hi Daniel,

To add to what David said....

Look at the URL of this page that we are on now: http://www.seomoz.org/q/adding-keyword-to-your-url

Our CMS automatically generates the URL from the title of the question. Additionally, this also becomes part of the title tag. Many blogging platforms like Wordpress allow you to customize the URLs of your posts.

[eqgirl]

I hope I am not hijacking this post with this question....if I am - I'm sorry.

My website is www.enchantingquotes.com.  I sell wall quotes and "wall quotes" is the keyword that brings me most of my business.   Moz Analytics is suggesting  "Use Keywords in your URL".  I understand how to do this for adding a new page or category.  What I need to know is how do I do it for my main page (so that my url reads enchantingwallquotes.com - I also own that domain).  Any help is hugely appreciated