Google places page where is my additional information

[Bristolweb]

Hi

When creating Google places you can add additional information but where does this information go? its not showing up on the page when you place page?

Whats the best practice when creating pages in relation to optimising them ?

thanks

[Andrea.G]

The last time I edited my places page there was small text that I didn't notice at first saying the changes would go through as soon as they have been reviewed. Unless someone can say for sure that you should be able to do something else, I would recommend just waiting a few days and checking back. This is assuming that you already took the steps to properly verify that it's your business to Google.

[MiriamEllis]

Hi Bristolweb,

In July of 2011, Google made a significant change in the information they actually display on the Google Place Page. You should still fill everything out that you can, but Google is only going to publicly display part of it. Rest assured, however, they see everything you've input. Here are 2 great Mike Blumenthal articles on the changes:

http://blumenthals.com/blog/2011/07/21/google-places-testing-new-layout/

http://blumenthals.com/blog/2011/07/26/google-places-what-else-went-missing-on-the-places-page-in-the-update/

Descriptions have returned in most cases, but other things like the old additional info and citations are no longer part of the public Place Page.

Hope this answers your first question.

Optimizing a Google Place Page hinges on 4 key things:

1. Adhere to the Google Places Quality Guidelines to the letter: (http://support.google.com/places/bin/answer.py?hl=en&answer=107528  *Note, this is the North American link. If you are located elsewhere, your guidelines may be slightly different. You should find them and memorize them and check back frequently because they do change).

2. Choosing the best 5 categories for the business

3. Writing a good description.

4. Being clear about the business model. Does it serve clients at the brick and mortar location, in which case you may show the address, or is it a go-to-client business model that must hide the address?

Once you've done this, gaining reviews and citations are the typical SEO work ahead of you. In my work as a Local SEO, it never fails to amaze me how many local business owners make this whole thing worlds harder for themselves than it should be because they don't read the guidelines. My rule-of-thumb advice is that the most important factor of an optimized Place Page is its lack of violations. It's also important to remember that, these days, the strength of the website is the top overall ranking factor in most local results.

Hope this helps!

Miriam