What's yor SEO predictions for 2013?

[AndyMacLean]

I think radical new search result snippets, move away from anchor text, possible Google pull away from non G+ social signals (in favour of rel author) could be highlights in 2013. What are your predictions?

[MattAntonino]

I think search engines will do what they do: continue to get smarter.  They'll take into consideration author rank, definitely agree on rich snippets, but I doubt they'll pull away from G+ - the data is too much for them to ignore.  I think we'll see G+ grow, actually.

I think SEOs will continue to talk about: content marketing, snippets, brands, big data, negative SEO, disavowing links, guest posting, author rank, citations.

The biggest thing I see changing now is that SEO is becoming a part of a bigger thing, call it "digital marketing" 2013?  I dunno.  People are starting to understand you need more than SEO or more than Facebook ... so we put social, SEO, email marketing, ppc - all into one bubble and do "that" for our clients.

No shock, I also think we'll see video & multimedia use grow.  Mobile, tablets, phone searches, SoLoMo, etc.  I think we'll see the beginning of the end of some spam as it stops working.  Blog comment spam, forum profile spam, article spam - hopefully those 3 first.

These are the things we're starting to prepare for here.  I'm interested in what others think will change and what will grow.

[danatanseo]

I agree with Matt. 2013 is going to be all about 4 things (IMHO):

• Google+ and authorship
• Optimizing for the Knowledge Graph
• Structured data
• Mobile

And we'll all be peddling as fast as we can to get on top of these when, without a doubt, something completely new will come along that we haven't imagined yet ....That's what makes SEO endlessly fascinating!

[SEO5Team]

• Mobile - this should grow exponentially. We've already experienced a huge increase in demand for customized mobile sites from our clients and are seeing a consistent increase in mobile visitor traffic in the regular monthly analytics reports
• Local - will continue to increase in relevance
• Content - i think we'll see the article directory submission tactic taking a hit with ongoing google updates
• Organic Traffic Growth - less focus on rankings as Google continues to evolve personalized searches and more focus on organic traffic growth overall and conversions

[David_ODonnell]

Now that it's all the rage, i believe there will be an algorithm update specifically to identify low quality guest blogging links.

[bradkrussell]

I pretty much agree with Matt. Google has invested a huge amount of time and money in G+ - it's going to become a MAJOR focus in 2013 (even more so than it currently is). Be warned, if you don't have a G+ strategy, you'll be left behind (IMO).

As for the other points, well I just hope you are correct! Great answer BTW.

[AndyMacLean]

Hi,

Thanks for your response, I actually agree with you on G+ growth. I said "possible Google pull away from non G+ social signals (in favour of rel author)".