Duplicate Content
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I am wondering what is the best way to show google that there is duplicate content on the page. for example on our product pages they are unique content except we give the same guarantee and promise on every product providing some duplicate content. What is the best way to fix this issue?
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Many ecommerce sites have this same problem. But Google's algo is complex enough to understand that there is a bit of similar content on such sites. So if its not a big chunk of text its should be ok. And I am not aware of any code of fix to this issue.
All you can do is make 4 or 5 combination (different versions of your guarantee text and use them alternatively to at least ease things a bit)
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I would say it depends on the length of your product descriptions. If your guarantees etc are like 50-100 words and your product description is 200 words, Google most likely wont consider those pages for duplicates.
However, you can help Google to figure out the context, so if you place your guarantees within a box in the aside-tag or similar, Google will most likely "guess" your website structure and consider your guarantees a static element like your navigation, footer etc.
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It is a good amount of text if you go here http://www.rockymountainatvmc.com/p/49/-/181/1137/-/19426/Bridgestone-Battlax-BT45-V-Rated-Rear-Motorcycle-Tire and click on the "Our Guarantee" you can see what i am talking about.
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It is a good amount of text if you go here http://www.rockymountainatvmc.com/p/49/-/181/1137/-/19426/Bridgestone-Battlax-BT45-V-Rated-Rear-Motorcycle-Tire and click on the "Our Guarantee" you can see what i am talking about.
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Yeah that's a lot of text. Not sure how Google reacts to that. However, what I am sure about is that Google will recognize patterns in structure, so maybe you should consider placing your guarantee in the sidebar or some other navigational spot. I know it kinda requires a bit of restructuring of your content and boxes, but maybe it's worth the effort

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putting in sidebar will still be detected by Google so no use I guess.
You can do one thing, just make one page of Guarantee and add guarantee button (saying checkout our guarantee) and then add this button to each page, users can click on this button to check out your guarantee and duplicate content issue will be solved. Because in this case now we only have pone page of grantee and its only the button that exists at multiple pages!!