Does Google know what footer content is?

[NeilD]

We plan to do away with fixed footer content and make, for the most part, the content in the traditional footer area unique just like the 'main' part of the content.

This begs the question, do Google know what is footer content as opposed to main on page content?

[Bryan_Loconto]

Hi Neil,

Yes, Google does look at the footer and they actually look in the footer for spammy links. Heres a video for internal linking footers etc.. http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond

Hope this helps.