Duplicate Footer Content Issue

[AnilTanwarMI]

Please check given screenshot URL. As per the screenshot we are using highlighted content through out the website in the footer section of our website (https://www.mastersindia.co/) . So, please tell us how Google will treat this content. Will Google count it as duplicate content or not? What is the solution in case if the Google treat it as duplicate content.

Screenshot URL: https://prnt.sc/pmvumv

[effectdigital]

It might bee seen as a spammy attempt to manipulate search rankings. The fact that the content is in your footer, will tell Google that you don't really want users to read it and don't value it much at all. The content that is most prominent for users, is also the content which makes the largest difference in SEO

Since the weighting of footer links and content is so low, I doubt that you'd get a duplicate content penalty or anything like that. It's more likely that Google would just de-value the content and its links or (instead of seeing it as duplication) see it as spam instead (which could be potentially negative)

If you don't really want users to see something and cram it in your footer, there's a good chance that you did it 'just for SEO'. That's exactly the kind of thing Google doesn't like. It's not about duplicate content though, it's about trying to mislead Google with blocks of text that users probably won't see and read

[effectdigital]

If you're searching for external duplicate content, like if someone has stolen your content:

https://www.copyscape.com/

If you're looking for internally duplicated content:

You can use SEMRush - https://www.semrush.com/ - their on-site (technical) auditing tool, also commonly comments on internal content duplication 'as' a technical SEO issue. You have to create a project for your / your client's site and then run an on-site crawl, 20,000 URLs limit recommended

http://www.siteliner.com/ - Built specifically for checking internally duplicated content on your site

... or do it yourself in Excel. Commonly involves creating a grid of your site's / your client's site's content, then running Boolean string similarity with conditional formatting to generate a heat-map of content duplication. Doing the last one is a little more complex but it can come up with some super cool visuals. Right now, it relies upon the pwrSIMILARITY formula which is not native to Excel (it needs this plugin: https://officepowerups.com/downloads/excel-powerups-premium-suite/). If you don't want to pay for that I'm pretty sure that someone will probably have made a VBA script that does something similar