Keywords and On-Page Optimization

[monster99]

Hi i have quite a few keywords i want to rank for which are:

how to lose 10 pounds fast

how to lose 100 pounds

how to lose ten pounds

how to lose 30 pounds

I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually.

Anyway if i do decided to create a single page for all these keywords, what advice do you have?

For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic.

Then i'm going to have content which pretty much answers each search query.

Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself)

So my question how would you approach this issue?

How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or  how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually.

Regards,

Chris

[GoodAtMarketing]

HI Chris,

This is a good question, the first thing I would do is check how competitive these terms are. If the terms are really competitive it would be better to build individual pages with unique content on each. It is best to target one-two words max per page. (esp. if the terms are competitive)

As far as anchor text (link building), I would read up on a clean link profile (Natural linking).

Hope this helps.

[KeriMorgret]

If Google didn't exist, how would you write this for your users?

If your website was solely based on people typing in your URL or getting a referral, would your users want a separate page for "How to lose ten pounds" and "how to lose 10 pounds fast"?

Is this an affiliate site or are you selling something that's the same for all of these keyword options?

As a regular person, I would think the answers to the queries about losing 10 pounds and losing 100 pounds would be fairly different, if the page was actually attempting to answer those questions.

[IainReloadMedia]

Hi Chris,

As your keywords all include "lose pounds", go with the url "how to lose pounds".

As long as your keywords are in the key places like H1, H2 in your title along the lines of...

"How to loose 10, 30 or 100 pounds"

and your content is related, you'll be sending search engines the right signals that you want to join the race for those keywords.

By the way Google knows 10 & ten are the same thing, so no need to go spammy and include both.

To tweak every last on page element use the SEOMOZ on page test tool http://pro.seomoz.org/tools/on-page-keyword-optimization/new

Then focus your efforts on links from other weight lose related page, and don't spam the anchor texts, otherwise you'll get a visit from our Penguin friend.

Hope that help

Iain - Reload Media

[monster99]

Thank you for your response, i'm going to focus on creating a single page of content for all the keywords terms. And address all the queries on the same page.

If i created individual pages, i would be creating very similar content. So it wouldn't really make much sense to create separate pages since each query can be logically covered on a single page.

Also it would be much better for anchor diversification, and efficiency reasons to create just a single page.

My only concern is the on-page benefits of creating individual pages vs. creating a single page for all the keywords.