How many links with page authority to beat competition if we already score 62

[beehappy]

How many links with page authority do I need to beat or get closer to competitor with page score 78 and domain authority score 72, if we already score 68 on page and 62 domain authority. This is in one of many beauty product markets. I ask because there is a company offering me for $80 each 10 links with higher than 70 page score (up to 80) and higher than 74 domain score (up to 86). All the other factors: number of links and social are almost the same for our website and the competitor's

[Bristolweb]

Hi

In my experience i would stay away from sites that offer paid links as these can effect  all your hard SEO efforts in one fail swoop.  Such benefits can often be short lived and can often result in gaining irrelevant links to your website and don't actually bring you any increase in traffic, PR, PA and may actually penalize your site as a result.

i wouldn't focus  on gaining x to improve PA i would  aim to gain quality links naturally and not all at once as this will also set off Google's spam, link farming alarm bells.  By gaining quality links individually and slowly it gives you the opportunity to assess the quality, and the relevancy of each one-  I know this is the slow and hard way to gaining quality links but it will pay off in the end and your PA, PR, SERPs traffic will improve in due course and you can rest assured your efforts are legitimate and don't put your website and SEO efforts as risk.

Might not be the answer you wanted to hear but hope this helps

[BobLongman]

As I'm finding out in helping other peoples' sites, there are no shortcuts to work at getting real links to real resources that will be of real assistance to those who use the page/site. Any dummy links or bought links will get a short burst, but will be caught.  Google has gotten a whole lot quicker at it (Bing less so), and assesses penalties for it.

[Cyrus-Shepard]

Sounds dangerous!

Usually, these types of links may be found on high authority pages, but the placement is spammy, such as deep in the footer with 100 other links, or an out-of-context sidebar link.

Do the pages have PageRank? I only ask because a page may display both PA and DA, but if it's been de-indexed by Google then it most likely will be stripped of PageRank.

The other problem is relevance. The links may be of little value to you if they don't come from on-topic pages.

In short, I would advise you stay away from this.

But, to answer your question, you would need a ton of links to move your Domain Authority from 62 to 78. That's because both PA and DA are scaled algorithmically, meaning a ten point jump could be 100 times more difficult to achieve. At the upper ranges, the difference between scores becomes much more pronounced, so that it's much more difficult to rise from a 60 to 70, than it is to go from a 10 to a 20.

Hope this helps! Best of luck with your SEO.