Seo & Real Estate Site?

[JML1179]

I am a Realtor. I am also a web developer. I want to make a site about real estate and web development. Primarily how I use my unique skills with web to sell homes.

A real estate website caps it's Page Rank very low. There are not a lot of good backlinks to get when compared to the web development industry. There are millions of blogs I participate in about web development/seo. There are a lot of blogs I participate in about real estate too; however, the real estate websites all have low page ranks. This is obviously because the seo/web development industries know how to build page rank, which makes it easier to accumulate it. It's difficult finding good outlets to get link power from in real estate.

How confused would google be? Is there an acceptable strategy to making this a reality?

Please point out all of the variables I am not seeing. Pros and Cons. I'm not an SEO pro. I would be going for the keyword Pensacola Real Estate. I would accumulate backlinks from the real estate industry and the web design industry.

Help

[KaneJamison]

Google would not be confused - if you're building a site about web development for the real estate industry, they'll pick up on that very quickly. There's nothing wrong with that and frankly I think it's a good way to build yourself a niche.

If your question is regarding whether you'll be able to still target traditional keywords like "Pensacola Real Estate," I don't think that will be an issue.

[JML1179]

Do you understand my objective? I want to back link to my site on sites about web design because they average a much higher Page Rank (I also spend MUCH more of my time on those sites). I want to  RANK for Real Estate keywords.

I fear the relevance (web design) will not let me rank for Real Estate Keywords. I know I can get a high Page Rank, but will it help me rank for real estate because the PR is earned on web design...

I don't care about ranking for any web design keywords. I know how difficult that can be, lol. Forbid I mention ranking for... SEO keywords.

[KaneJamison]

Yes, I understand. You're only going to get those links from web design sites if there is content on your site that is relevant to web design. So, you need to create that content on your site before you have anything to link to. Those pages won't rank for traditional real estate keywords, but the pages will pass link value to other pages on the site, and the domain overall.

The relevance won't be an issue - although you will have to build all of the normal realtor links as well as the web design-related links if you want to compete. However, the web design links will be a good way to exceed the competition.

Google will recognize on a domain level that the site overall is about both web design and real estate. They will also recognize on a page level that some pages are about a specific topic. You'll need to be conscious of what keywords you're targeting on each page.

[JML1179]

Now I am excited. I've never combined my concepts. I operate a lot of domains that are not similar. I have always wanted to run a site about who/what I really am. An agent that focuses on the web :).

Can I get some more members opinions! Give me some advice on this please.

I could get a link from SEOMOZ now. LOL I never made a single backlink to my real estate sites because there was no relevance.

[KaneJamison]

Relevance is definitely important, and you'll want to be sure to get plenty of links from real estate related websites. But, you should take a broad view of what's relevant.

For example, if someone writes an article about "fun ways to keep your kids entertained during a day of house shopping" for a mommy blog, that's a relevant piece of content, on an otherwise unrelated website.

Say you write an article for YouMoz about "10 creative pieces of content that any realtor can use to earn links" - that too is a link from a relevant page on a site that is otherwise unrelated.

Don't worry too much about the relevance of the domain, especially if you can get the page-level relevance higher. Google is OK at understanding things on a domain level and a page level, but that doesn't mean that they'll discredit good links from sites that aren't in the exact same niche.

Also, don't forget about other forms of relevance. Local relevancy is a great one for your niche (ranging from neighborhood level to city level [Pensacola] to county level to state level [Florida]). Also, think vertically within your industry: house inspection, title insurance, mortgage brokers, and other homeowner-related sites all are relevant to your website in their own way.

[KaneJamison]

Also, I would add one comment: write all of your web dev-related content from the perspective of a realtor. That's the one thing that will make the content work with the rest of your site. If you start writing about advanced developer topics that are totally useless to a realtor reading the site, then that is typically going to be too far off topic.

[JML1179]

Don't know how much I can dumb down php lol.

Thanks Kane!