Sitelinks just not showing :-(

[Nightwing]

Buonjourno from Wetherby UK 4 degrees C not snowing yet.

Ok here  goes... when you Google "Kingspan panels" there are no sitelinks in the SERPS ie a listing like this http://i216.photobucket.com/albums/cc53/zymurgy_bucket/with-sitelinks.jpg

My first line of investigatrion was to look at the XML sitemap here: http://www.kingspanpanels.co.uk/CMSPages/GoogleSiteMap.aspx with a view to make sure its updated and Google Fetch it via webmaster tools.

So my question is please..."What can you do to ensure sitelinks appear in the SERpS"

Grazie Tanto

[Marcus_Miller]

It is usually a trust thing and if we google the url itself as: kingspanpanels.co.uk - then you get site links.

The site only has one external anchor of 'kingspan panels' so I think that the trust that Google has that this is definately a navigational search for your clients site is not high enough.

Things to try

• A few more exact match anchors of 'kingspan panels' (only a few)
• Try changing the page title to feature 'Kingspan Panels'

There seem to be several kingspan sites so this could be a cause of the lower trust that this is certainly what the searcher is looking for when they type in kingspan panels.

So, how to help this? Help google be sure that this is a navigational search. Get some anchors from these other sites if they are part of a group for this term (not a lot, a few). Change the page title for this term. Feature this term on the homepage as it currently is not there.

It's not (in my opinion - and I am no sitelinks expert) a technical problem. It is a simple case of trust and giving google enough trust that this is exactly what someone searching that term is looking for and not one of the other Kingspan sites.

Hope that helps!
Marcus

[Nightwing]

Thank you Marcus for taking time out to look at this If i add the changes & the sitelinks appear I'll keep you posted

[Marcus_Miller]

Cool, do that, would be interested to hear.