"Noindex" the Landingpage of a Linkbait or not?

[steffen_]

Hey SeoMozzers,

I'm wondering if it is recommendable to use the meta-tag "noindex" for the landingpage of a linkbait, or not. Do you have any considerations, experiences, opinions regarding that question?

Thank you and best regards!

[AdamThompson]

Why would you want to noindex your linkbait?

[steffen_]

For example because I don't want the landigpage to become one of the most important sites of my project, that gets the best rankings due to the high number of backlinks. I've recently seen some major linkbaits using the "noindex"-Tag on their landingpages, so I thought maybe there exist some other aspects why it would be recommendable I didn't think of yet..

[AdamThompson]

OK, so you don't want your linkbait page to displace your sales pages in the rankings.

Personally, I would just try to adjust the optimization of the linkbait page so it ranks for keywords other than my primary money keywords. But I suppose noindex,follow would work as well.

[SteveOllington]

I wouldn't just go ahead an do it without looking into it further, maybe waiting for more comments on here to weigh it up. It sounds counter-intuitive to me.