Ranking going down slowly please help

[conversiontactics]

Hi

I got a domain http://www.childrensfunkyfurniture.com/ and my main keyword is childrens beds.

Use to be on first page for the last six years now drop to page 2,

I am struggling to find the cause.

Would appreciate if anyone could look into the website and provide some information.

Many Thanks

[CandymanKen]

I'm a newbie here, but i did notice that at least one of your internal links using the keyword "childrens bedroom" is giving a 404, I suspect that could be hurting you, especially if there are more of those (check http://www.childrensfunkyfurniture.com/shelves-bookcases)

Also, have you made any changes lately? it looks like your home page has little content outside of product links, did you have more before?

Just my 2 cents

Ken