Need feedback: Should we move our blog from blogger to our e-commerce site?

[allwetbeachwear]

Hi,

I write the blog for an e-commerce site that sells swimwear www.allwetbeachwear.com. The blog is currently a blogger blog that lives off the domain. I have always thought that having a blogger blog for the site looked unprofessional yet might be good for SEO since google owns blogger. However recently we are making SEO improvements and want to create more internal links to keep up with our competitors. I am thinking an on-site blog might be good for SEO.

What do you recommend for the best SEO results for our site?

-keeping on blog hosted on blogger

-creating a new blog on our e-commerce platform

-hosting the blogger blog on a subdomain of our ecommerce site

Thanks!

[GeorgeAndrews]

Personally, I would go with example.com/blog and host it on your own site. Why? Because it increases your branding, provides a better sense of security (what will you do if Google folds Blogger?), and gives you more control.