What is Hub Linking

[babski]

What is Hub Linking - an seo company mentioned it to me? Is it any good?

[smokin_ace]

If you’re in need of a quality backlink, you really can’t go wrong with  “hubs”.

• These hubs tend to achieve PageRank pretty easily
• They can produce DoFollow backlinks with a high enough hub author score (75 last I heard)
• It’s scalable (you can create unlimited amounts of hubs)

With HubPages you create “hubs”, which is a good name for these types of pages and a good concept to explore in your overall SEO and Link Building strategies.  The term hub means center of activity which is what authority sites are… To be a hub, or to be an authority means you need to be talking about/linking to not just yourself but others as well, much like WikiPedia does.  Selfishly hoarding your links and limiting them to just internal on-site links doesn’t show the search engines you’re an authority, it merely depicts your site as an “island”.

Hope it makes sense for you.

[RuthBurrReedy]

The basic idea behind hub linking is that there are certain websites that are "hubs" for information - that is, they are one place that you can go to get resources on a topic.  A lot of times these domains link out a lot, because they want to showcase other websites that have good information resources on the topic.  They often do have good page authority, if they are good resources on the topic, because people link back to them.

One thing to look out for when engaging someone to do Hub linking is, you want to make sure the sites you're getting links from are actually relevant resources that real people are using.  A lot of "hub" pages are created solely for SEO purposes and tend to have thin content and too many links, which can be a sign to Google that the link is a shady one.  So it's important to be judicious in selecting a hub page to target for links, and I would advise against trying to create one yourself unless you have a long-term strategy for how to continue adding content and making it useful.