Full Crawl, now what?

[Pulsar]

Hi,

Ok, I logged in this morning to see my full crawl of over 250 pages.  I must admit I was expecting an email to inform me and to perhaps outline what my next steps should be. During the last 7 days I have fixed most of the pages that had errors and also added more keywords, just like what was suggested when I first signed up. So, is there a suggested plan of action I should now take to help increase the rankings, perhaps I'm missing this from the email or something?

Thanks!

[AITLtd]

you should get an email once the crawl is complete, i get one each time my site is crawled.

in terms of what to do next that is kind of upto you? SEOmoz will give you the tools and if you check the blog it will give you plenty of information to implement an SEO strategy, but its down to you to put it into place.

[Marcus_Miller]

Hey

Right, I kind of understand where you are coming from here but you have to realise that SEOMoz provides a suit of tools and reports but will not actually SEO the site for you.

The full crawl and report is useful in that it will check the optimisation of your pages against your targeted search terms (so long as you entered them) and it will diagnose a raft of potential problems, errors and warnings so you can tackle these in a structured way.

You ideally want to get to a point where you have no issues or errors reported in the tool (or none that are a problem) and that side of things will just tick over and alert you to any potential problems as you run and manage your site as time goes on.

So, problem management aside you then have a bunch of other tools to help you research keywords, competition and link targets but again, these require some input for you to get the best from them.

What you need is a plan.

You need to start at the bottom, decide how you are going to attack this. Do your keyword research, optimise your pages, figure out your long term strategy to drive traffic, do you have a content marketing plan? What are you going to write, when is it going to go on the site, how will it be shared and promoted. How will you build links?

Once you have a plan and some structure, you can start to track some variables and this is where the SEOMoz tool becomes really valuable. You can see what the competition is doing, see how your efforts are working (or not) and keep a high level eye on some low level stuff without endless analysis.

Have you got a more general plan to  move forward? What are your goals?