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[mindflash]

Hi,

My company sells a SAAS B-to-B product. The measure of success for most of our marketing channels is how many people sign up for a free 30-day trial of our product.

We are about to launch new learning centers without about 20 new pieces of content. The primary goal of this new content is to attract more organic search volume, which in turn should give us more sign ups.

My CEO would like me to put our sign up form directly on all these pages to encourage sign ups. If we put our sign up form directly on each of these pages, will search engines ding us? Does Google etc. see form fields and view that as bad? Our other option is, instead of including the form directly on the pages, to include an 'ad' space on the pages with a link that takes people to our actually sign up page that includes the form.

The other part of my question is around the placement of the form or ad unit. Will any SEO issues be mitigated by ensuring we have real content displayed in the code before the form? Visually, in this case, it would be on the right side instead of the left. In general, can you comment on the importance placement for a form or ad unit compared to the meaty part of the content?

Thanks!

[SEOExecutive20]

The answer is right underneath your nose!  Learn from the pros, SEOMOZ is also offering a 30 day trial.  Take a look around and I'm sure you would be able to utilize some of the same strategies for your niche.

[Click2Rank]

If there is enough unique content on each individual page, having the form on each of them is best practices from a Conversion Rate Optimization perspective.

• Alan Bleiweiss

Director of Search @ Click2Rank