Is Google now ignoring title tags?

[benjaminspak]

Hey guys,

I noticed alot of titles of webpages in Google now vary from search to search. They also differ from the Title tag that has been set by the webmaster.

Anyone else notice this? (My results are depersonalized)

[OlegKorneitchouk]

What are you searching for? You mean search for a keyword twice and results are different? Not really seeing that.

For the title tags not appearing as set by webmaster, Google is know to do that. Your best bet is to write a title that isn't too long for Google to display and use keywords that describe the page. This gives google almost no reason to rewrite your title for you.

[CMC-SD]

I'm not sure the title-rewriting is a bad thing. The title is being rewritten to highlight the KW used in the search -- isn't that good?

[benjaminspak]

I suppose. I'm just worried about the placement of keyword in the title no longer mattering when it comes to ranking.

For example we are trying to rank for a head keyword and Google is displaying the name of our business in the title tag and not the one we created.

[benjaminspak]

Thanks for the resource Oleg

[CMC-SD]

A change to the way Google displays the title doesn't necessarily mean Google has changed the way it reads title tags and uses them to establish relevancy.