When was the last algorithm update? One of my pages has dropped significantly this week

[lindsayjhopkins]

One of my pages dropped 22 places last week and I'm not sure why - can any body give me some suggestions to why this might have happened?

[KeriMorgret]

We maintain a calendar at http://www.seomoz.org/google-algorithm-change that might help you out.

[RobertFisher]

Lindsay,

I am afraid you may be suffering from either Pandaphobia or Penguinphobia and, hopefully you have not yet risen to chronic Googlephobia as it is harder to treat.

Seriously, without being able to know what the site or page is it is next to impossible to tell what is affecting the page. I will tell you that with newer pages big ranking swings are not uncommon and that you have to monitor it over a couple of weeks.

One thing you can do to help any ranking page is to be sure to maintain its relevance with a link from a blog (even internal from your own site), add a bit of content or change it up a bit (caveat of remember you don't want to do something that changes it wholesale), add or change an image, etc. Here is an example:

We have a client site that is very narrow and has about 6 pages. One of the key pages fell to page two in Google for the key term. I had an article written on that term, about one paragraph, we added it to the mid copy portion of the page and within about two weeks, they were back on page one.

I will caution you that my anecdote is "correlation does not equal causation" sensitive, but I think it has an effect because we create a lot of content for clients and see the effect it has.

If you can send info on page, I can look deeper, but I understand if there are reasons you can't.

best

[benjaminspak]

@lindsay

Yup I saw the matt cutts tweet

You can also look at http://mozcast.com/ if you ever feel like something odd may be going on. SEO Moz is great at keeping track of fluctuations for you.