Timeline For Local Prospect

[waynekolenchuk]

Hi Mozzers, I need a judgement. I've been approached by a deck building company whose business is local. They do have an existing web site, but almost no content or indexed content. Their visibility online is very close to zero.

They are also a seasonal business, with people getting interested in decks from April through June by which time they would be expecting a result. There is one very large competitor and many smaller ones.

This gives me 6 months, starting from very close to scratch.

Would you take it on?

Discussion and debate welcome.

[CaseyKluver]

Without looking at keywords or competitors, typically 6 months is a perfect amount of time to get noticeable results on a local campaign. You can most likely rank for local deck building keywords with on-site SEO and good content.

Personally, I would take it on. I would say it depends on your SEO capabilities and track record on weither you want to take the project on. Definitely do not take on any project that you are not comfortable with, those never end well for anyone...

[benjaminspak]

Yes, and I'd ask:

What do they do on the off months? You can help them on the one months, but what are they doing to diversify their income?

Help them with both and you'll have a client for a long time