Where do I get started with SEOMoz? Seems really hard to use?

[nshah002]

I operate a medical website and am confused on how ot get started with SEO - how can SEOMoz really help me?  This tool seems complicated to use.  I am looking for a simple step by step plan?  Any takers on this question.  Thanks in Advance.  NS

[BrianCrouch]

Hi Nirav,

Have you read the "Beginner's Guide to SEO," here on the Moz site? It's a valuable step by step plan...

The tools here help you with every stage of the process, from crawl tests to backlink profiles (in Open Site Explorer) among other things. Within the Guide you'll see helpful tips directly related to tool usage.

[KyleChamp]

Your going to need to dig into learning SEO before the tools will be helpful to you. As Brian mentioned. Go to http://www.seomoz.org/beginners-guide-to-seo and read that from beginning to end. This will give you the SEO basics.

[benjaminspak]

• Do "keyword research" for your local area and industry
• Put those keywords into your SEO Moz Campaign
• Let SEO Moz crawl your site (Takes about a week)
• After SEO Moz has info on your site you can follow the tool tips they provide to get a better understanding of how it will help.

SEO is an ever evolving field and their are alot of things you can only pick up by getting involved in the community, testing, failing, improving, ect.

However SEO Moz is a great community and really helps cut down on the learning curb. If you have any questions feel free to ask me directly on this site, Twitter or Quora.

https://twitter.com/bnspak

www.quora.com/Ben-Spak

[nshah002]

Thank you Ben for your response.  I am starting from the ground up so, im scratching my head on how to properly perform "keyword research"?  smh...

I know about the google keyword tool, but i need to know how to best utilize the tool.

Thanks again - Nirav

[nshah002]

Thanks Kyle, I will certainly start reading that now.

Nirav

[nshah002]

Thank you Brian!  I am going to read that now.

Hopefully it all makes sense afterwards.

Nirav

[Jdubin]

If using Google keyword research tool, one thing that you should definitely do is make sure you have exact match selected.  When looking at the search volume for broad matches it often easy to put a lot of energy into something that looks like its a great keyword, but from what I have learned its a better approach to focus on keywords you have selected through exact matching.

[jennita]

Hi! This is a really great question. I would highly recommend checking out one of our weekly webinars: http://www.seomoz.org/dp/wednesday-webinar with the Help team. Each week they cover a different topic and show you how to best use our tools. You'll get a chance to ask specific questions and get in-depth information.

Also, we have an extensive Help Hub that has lots of information on how to use the tools, why you should use them, etc. I'd check that out as well: http://www.seomoz.org/help.

I hope this helps get you started down the right path.

Thanks again for asking!

Jen