Hitwise vs SeoMoz

[Uds]

Hi Guys,

I just went to SeoMoz features page and saw "Experian Hitwise"  in the "Who uses PRO" section ( http://www.seomoz.org/features ). Of course Hitwise has more muscle power when it comes to raw data, visitor information and SEO. Im wondering what Hitwise is doing with SeoMoz? Also I would like to know the main differences between the two.

Thanks

Uds

[wrttnwrd]

Hitwise isn't focused on SEO. Hitwise is more about competitive intelligence regarding traffic. You can get lots of cool data about referring keywords, and referring sites, in Hitwise, but not the kind of link analysis data you get with SEOMOZ.

SEOMOZ, on the other hand, doesn't provide the kind of data about actual traffic numbers - unique visitors, time on site, etc. - that Hitwise provides.

They're very different tools. They also use different data sources. SEOMOZ is based on a web-wide crawl. Hitwise is based on ISP packet sniffing (legitimate) and some user panels, I believe.

Hope this helps.

[proaspirant]

Thanks Ian for explaining it perfectly

[Uds]

Thanks