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    4. Do you believe CTR affects rankings

    Do you believe CTR affects rankings

    Search Engine Trends
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    • TheGrid
      TheGrid last edited by

      As you know, Google tracks CTR on keywords for your website visible through google Webmaster Tools. How much if at all do you believe this affects your rankings on the tracked keywords?

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      • EGOL
        EGOL last edited by

        My personal belief is that this counts for a lot.

        Think about it.... You know that Google has this data and if NOBODY is clicking on your entry then you are wasting that space in their SERPs.

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        • AdoptionHelp
          AdoptionHelp last edited by

          I agree with EGOL. Its too useful of a metric for them to completely ignore. However its probably not weighted very high since this is something that would be very gameable.

          See: http://www.seomoz.org/article/search-ranking-factors#metrics-7 for some extra opinions on this topic.

          1 Reply Last reply Reply Quote 1
          • matbennett
            matbennett last edited by

            Same here: Used, but not (yet) heavily as a site specific quality metric.  I suspect it is also used as a SERP quality metric: If the top results aren't getting a decent CTR then that is probably a result that needs looking at as a whole.

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            • Catalyste
              Catalyste last edited by

              I do believe it is counting since in definitive, it's the best method that google can use to quantify interest of a result.

              1 Reply Last reply Reply Quote 0
              • NakulGoyal
                NakulGoyal last edited by

                CTR, Bounce Rate, Time spent on a page/website, site speed etc they all add up. As Google and other Search Engines mention that they have 200+ ranking signals, these things are definitely part of those. Also, these influence your Site Score/Quality Score which might also affect how you rank in PPC. If you have a higher CTR, therefore a better site-score, Google Adwords might show you ad at #1 even though the site at #2 is paying more per click.

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                • Bryant-Jaquez
                  Bryant-Jaquez last edited by

                  Experiment: I did an experiment on a new domain with only a small amount of authority. At the time, I only had a few links pointing to my domain, and the site was 1.5 months old. I was ranking #3 for the term "redding SEO" (the city that I live in.) I used social media, friends, and family from across the country for this experiment. I asked them to search for "redding seo" and click on my site.

                  The Results: Within 2 days, I jumped from position 3 to position 2, and I've stayed there ever since. I didn't do any other link building, or content creation on my site over the 48 hours, so the only factor that I can contribute to my rank change is CTR.

                  1 Reply Last reply Reply Quote 1
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