Ecommerce: How does having fresh content affect rankings

[BobGW]

Hello,

For an Ecommerce site, how does fresh content affect rankings? Meaning, fresh vs old content on the home page, category pages, product pages, articles.

Thanks.

[RobMay]

Hey Bob,

This might be an older post from 2011, but Cyrus does a great job getting to the root of what you are searching for. I don't want to rewrite his suggestions, but let's say I have this page bookmarked to reference whenever I need it Understanding Google's freshness factor and how it affects search rankings

Oh, and read Justin's post on this as well! Great insight into the technical Google patents and breakdown.