Tool for Local Keyword Research by US State

[theLotter]

I want to find out keyword research about a specific US State but Google's tool only gives me data by Country.

Is there something else I can use?

[RobertFisher]

Sara

In the keywords tool at upper left you will see: Tools, Keyword Tool, Traffic Estimator. Click on the Traffic Estimator. (see Image)

In this, when you click on location you have the option to target by City, state, etc. You will note that once you start you will be given the option of advanced search which will give you a map that is convenient if doing more than a couple of states/cities. If you do some and get a redundant error, it is likely that you left in US and just need to delete it from the search. (this is all fairly straight forward). A caution is that if you have a fairly long list and ran it in KW tool without using a csv/excel file, copy it before going to the Traffic Estimator as it will be lost and you will need to retype.

This should help you in targeting.

All the best,

Robert

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[theLotter]

Thanks for the tip!

However, the Traffic Estimater seems very geared towards PPC not SEO and that it can only give me the potential of a single not keyword, but comparison of many keywords or assistance expanding my list.

Am I missing something? This seems like something that should be relatively easy....

[RobertFisher]

Yes, it is 'geared' towards ppc, but that should be a small issue. Another step or two will likely get you close to where you want to go.

When I do KW research (we do SEM, so PPC and SEO) for some great clients. You have to put in a max CPC to get the table when using multiple KWs. Ignore that it is PPC.

When table shows after max CPC (if CPC is $20 max go to $21) so that I get the max clicks available. Then, go back to Keyword tool (helps if you duplicate a tab and have them side by side). In the KW tool I add the same keywords but with the state (auto tires and auto tires Texas, replacement tires and replacement tires Texas, so forth) I also do broad and exact match - this gives me a sense of what are people really searching on for a localized client.

Then, I can infer the search traffic from the impressions that show on the traffic estimator by looking at all. Again, you put it in using an  excel file and you can export for the inference piece. No, it is not a perfect tool, but if your list of KW's is not overly long you can at least get a good idea.

hope this helps.

[MiriamEllis]

Hi SaraSEO,

Good advice from Robert. I want to add that it's important to understand that, if what you're engaging in is a local campaign, there is currently no keyword tool that will give you accurate city-related search volumes. From your question, I'm not positive whether you are looking for this (for example, looking for search volumes for terms like 'pizza chicago' or if, because you mention searching on a state level, your intent is something other than this.

[SeedOfIntention]

Hello is there an updated post on this please? the keyword tool is different now. can't find the traffic source, to search by state

[MiriamEllis]

Hello there SeedofIntention!

You're right - this thread is very old. I highly recommend that you check out the beta of Moz Local Market Analytics which is breaking ground in providing local keyword volumes:

https://moz.com/local-market-analytics-announcement