Half key word in brand name itself

[ksbnok]

If you have half of the keyword you are targeting in ur brand name itself can we still use our brand name as anchor text in all inbound links

[MarieHaynes]

I'd be really cautious.  I'd still want the majority of my links to be my url.

Look at the story of WPMU and Penguin.  They got penalized for having a lot of "Wordpress MU" footer backlinks pointing at them even though that's their brand.

If my keyword is "red widgets" and I happen to get the domain name, "RedWidgetsInfo.com", I'd be super cautious about building a bunch of links with the anchor text of red widgets just because it is my domain name.

[ksbnok]

Thanks @Marie for informing me about this I will be cautious about this..Am also thinking of having some other brand name for my business which doesn't have keyword in it is that ok? My business is in its starting phase so I can change my brand name

[NakulGoyal]

All you have to do is when you build any links, use natural variations of the anchor text.

Business Name Location

Business Name Keyword

Keyword Location Business Name

Business Abbreviation City

And so on. Too many links with the same anchor text are always unnatural to me. They scream manipulation.