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    4. Keyword Repetition in Title Tag

    Keyword Repetition in Title Tag

    On-Page / Site Optimization
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    • pulseseo
      pulseseo last edited by

      I am managing an online pharmacy website which has thousands of pages. I'm creating title tags for the pages that currently have automated tags.
      I generally choose a word, find the next best alternative and merge them in the title.
      Often this results in repetition of 2-3 words.

      Examples below:-
      Title:- Skincare Treatment, Buy Skincare Products Discounted at Online Pharmacy

      Title:- Nebulisers, Buy Nebulisers UK Discounted at Online Pharmacy

      Title:- Electronic Dictionaries, Buy Best Electronic Dictionaries Discounted at Online Pharmacy

      Title:- Cat Skin Care, Buy Cat Skin Care Products Discounted at Online Pharmacy

      Are these OK or would Google penalize us for it?

      1 Reply Last reply Reply Quote 0
      • RobertFisher
        RobertFisher last edited by

        Pulsesol

        As to the first question (are they OK)- They are just keywords/phrases essentially. If you believe that is the way to improve your lot with this portion of on site, I guess they are OK. But, they are pretty much spammy titles IMHO.

        So, the way to change that is to follow a bit of convention as opposed to seeing what you can get in the 65-70 characters:
        Let's say your site is Cool Online Pharmacy then for Cat Skin Care I would have a title tag like this:

        Discounted Skincare Products for Cats | Cool Online Pharmacy (I do not believe there is a need for the word buy, but will get some disagreement on that I am sure)

        Then: For Nebulisers     Nebulisers | Discount Nebulisers | Cool Online Pharmacy

        I don't think based on title tag alone that you would face a penalty doing these the way you have them. I do think that they look terrible and people will see them as poorly done. By having the brand second after the pipe ( | ) you are branding the site and at the same time insuring your keywords are first.

        Best

        Edit: You do not need UK in the title tag if site is a ccTLD, if GWMT is set to EN - UK, or if server is in UK. (You need to follow one of these anyway so you do not need UK in title)

        1 Reply Last reply Reply Quote 1
        • TheGrid
          TheGrid last edited by

          Yes, you are within the acceptable range, save for maybe these two: **Maybe remove what I **emboldened

          Title:- Electronic Dictionaries, Buy Best Electronic Dictionaries Discounted at Online Pharmacy

          Title:- Cat Skin Care, Buy Cat Skin Care Products Discounted at Online Pharmacy

          1 Reply Last reply Reply Quote 1
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