Is social media going to be the king of SEO?

[activitysuper]

Hi,

Bit of a discussion really, every article out at the moment talking about SEO mentions how Social Media will take over in 2013.

Is this really the case, should every SEO be focusing a large amount of time of Social Media?

Far as im concerned I do a few things, try and build the social lists on different networks such as Facebook & Twitter also trying to get the list to engage with my posts and secondly social sharing from onsite content. Thats it at the moment.

[EwanFisher]

I think social will become an important ranking factor if it hasnt already.

However "Links" will never go away as this is what the algo is built on.

social media is a great way to build authority for your business and share your content.

If you create a really good article and share it across various social channels then you will have more of a chance of people linking back to it...

[Matt-Williamson]

I don't know whether it will ever be king of SEO, but in terms of gaining exposure for your content then I think it is very important and this will keep increasing as do the number of active users on the main social networks.

Links are still the currency of the realm and social media is a bank - you need a good relationship with the bank of social media in order to make a withdrawal!!

[activitysuper]

I agree, I will be using social media lists to help promote my content it seems a very effective way of bringing new content out onto the web.

[Matt-Williamson]

Yeah, if you have got your target audience right and taken time to build a relationship with appropriate influencers I think you are on to a winner in any niche...