How can I use my unique content to my advantage?

[craven22]

Hi,

I run http://ablemagazine.co.uk - we also put out a print magazine every 2 months (the biggest disability magazine in Britain)

This means we have loads of unique content (around 30 feature stories and 30 news stories every 2 months)

Just wondering how I can use this to my advantage? I've been social bookmarking the feature stories (reddit, etc) and a link to all my unique stuff on facebook/twitter. Just wondering if there's anything else I should be doing?

Thanks

[Tompt]

Maybe it's time for some old fashioned shmoozing? Make some contacts with people that might blog about your articles, or refer to them, or simply tweet about them?

The ablemag twitter account is very dry, so maybe inject some personality into it and build some helpful relationships?

I also think it might be interesting to widen your net somewhat, so your target market is people seeking disability news, that's fine, but there are other people who may well blog about some of the things you write even if they aren't your demographic.

It's an odd subject but people interested in body modification or transhumanism may well be interested in some of the things you write. Both of the following articles would serve as a starting point for some linkbait for that demographic:

http://ablemagazine.co.uk/artificial-pancreas-in-pregnancy-promises-fewer-diabetes-deaths-and-abnormalities/

http://ablemagazine.co.uk/pistorius-eyes-2012-with-new-pb/

PS I PM'd you a few ideas, let me know if you didn't get it.